{"id":103,"date":"2021-01-03T18:57:25","date_gmt":"2021-01-03T10:57:25","guid":{"rendered":"https:\/\/yuzhoublog.com\/?p=103"},"modified":"2021-01-03T18:57:25","modified_gmt":"2021-01-03T10:57:25","slug":"tiktok-advertising","status":"publish","type":"post","link":"https:\/\/yuzhoublog.com\/tiktok-advertising\/","title":{"rendered":"\u82b1\u4e86 150 \u4e07 RMB \u5f97\u51fa\u6765\u7684 Tiktok \u5e7f\u544a\u6295\u653e\u7ecf\u9a8c"},"content":{"rendered":"\n<p>\u5c31\u76ee\u524d\u800c\u8a00\uff0cTiktok \u5e7f\u544a\u6295\u653e\u540e\u53f0\u548c Google\u3001Facebook \u5e7f\u544a\u540e\u53f0\u76f8\u6bd4\uff0c\u64cd\u4f5c\u4e0a\u6ca1\u6709\u4ec0\u4e48\u96be\u5ea6\u3002<\/p>\n\n\n\n<p>\u8fd1\u4e09\u4e2a\u6708\u5728 Tiktok \u4e0a\u82b1\u8d39\u5df2\u7ecf\u8d85\u8fc7 150 \u4e07 RMB \u4e86\uff0c\u6b27\u7f8e\uff0c\u4e2d\u4e1c\uff0c\u4e1c\u5357\u4e9a\u5730\u533a\u90fd\u6709\u6295\u653e\u8fc7\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/01-3-\u4e2a\u6708\u7684\u603b\u6d88\u8017-150-\u4e07-RMB-1-2.png\" alt=\"tiktok ads \u5e7f\u544a\u540e\u53f0\" class=\"wp-image-106\"\/><\/figure>\n\n\n\n<p>\u6bcf\u4e2a\u56fd\u5bb6 Tiktok \u6295\u653e\u7684\u6210\u672c\u4f1a\u6709\u6240\u4e0d\u4e00\u6837\uff0c\u901a\u5e38\u5728\u6b27\u7f8e\u56fd\u5bb6\uff0cCPA \u666e\u904d\u8981\u9ad8\uff0c\u800c\u4e1c\u5357\u4e9a\u548c\u4e2d\u4e1c\u5730\u533a\u5219\u4f1a\u76f8\u5bf9\u4f4e\u4e9b\u3002<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2272\" height=\"346\" src=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/02-\u5927\u6982-5.37-\u80fd\u51fa\u4e00\u4e2a\u8ba2\u5355.png\" alt=\"tiktok cpc \" class=\"wp-image-105\" srcset=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/02-\u5927\u6982-5.37-\u80fd\u51fa\u4e00\u4e2a\u8ba2\u5355.png 2272w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/02-\u5927\u6982-5.37-\u80fd\u51fa\u4e00\u4e2a\u8ba2\u5355-300x46.png 300w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/02-\u5927\u6982-5.37-\u80fd\u51fa\u4e00\u4e2a\u8ba2\u5355-1024x156.png 1024w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/02-\u5927\u6982-5.37-\u80fd\u51fa\u4e00\u4e2a\u8ba2\u5355-768x117.png 768w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/02-\u5927\u6982-5.37-\u80fd\u51fa\u4e00\u4e2a\u8ba2\u5355-1536x234.png 1536w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/02-\u5927\u6982-5.37-\u80fd\u51fa\u4e00\u4e2a\u8ba2\u5355-2048x312.png 2048w\" sizes=\"(max-width: 2272px) 100vw, 2272px\" \/><\/figure>\n\n\n\n<p>Tiktok \u5e7f\u544a\u540e\u53f0\u76ee\u524d\u8fd8\u5904\u5728\u4e00\u4e2a\u8d77\u6b65\u9636\u6bb5\uff0c\u5f88\u591a\u89c4\u5219\u8fd8\u4e0d\u5b8c\u5584\uff0c\u78b0\u5230\u597d\u7684\u7d20\u6750\uff0c\u51e0\u7f8e\u91d1\u5c31\u80fd\u51fa\u4e00\u5355\u4e5f\u662f\u5f88\u6b63\u5e38\u7684\u4e8b\u3002<\/p>\n\n\n\n<p>\u4e5f\u6709\u4e0a\u4e86\u5f88\u591a\u7d20\u6750\uff0c\u6ca1\u6709\u5c55\u793a\uff0c\u6ca1\u6709\u6d88\u8017\u7684\u60c5\u51b5\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u60f3\u5728 Tiktok \u4e0a\u8fdb\u884c\u5e7f\u544a\u6295\u653e\uff0c\u9700\u8981\u5148\u5f04\u660e\u767d\u4e00\u4e9b\u57fa\u7840\u7684\u60c5\u51b5\u3002\u5373\u4f60\u7684\u6295\u653e\u9884\u7b97\uff0c\u4eba\u7fa4\u53d7\u4f17\uff0c\u4ee5\u53ca\u5bf9\u7d20\u6750\u7684\u6295\u5165\u3002<\/p>\n\n\n\n<p>\u76ee\u524d Tiktok \u5e7f\u544a\u7684\u5f00\u6237\u8d77\u5145\u662f 500 \u7f8e\u91d1\uff0c\u5bf9\u5e7f\u544a\u6295\u653e\u7684\u7d20\u6750\u6709\u5f88\u9ad8\u7684\u8981\u6c42\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e00\u3001Tiktok \u5e7f\u544a\u6295\u653e\u8fc7\u7a0b<\/h3>\n\n\n\n<p>TIktok \u5e7f\u544a\u540e\u53f0\u64cd\u4f5c\u5f88\u7b80\u5355\uff0c\u57fa\u672c\u770b\u5b8c\u8fd9\u7bc7\u6587\u7ae0\uff0c\u90fd\u80fd\u6709\u4e2a\u5927\u81f4\u4e86\u89e3\u3002\u5bf9\u4e8e\u5df2\u7ecf\u6709\u5176\u5b83\u5e7f\u544a\u5e73\u53f0 (\u5982 Google\u3001Facebook\u3001SnapChat) \u7b49\u6295\u653e\u7ecf\u9a8c\u7684\u670b\u53cb\u6765\u8bf4\uff0c\u51e0\u5929\u5c31\u80fd\u5f88\u5feb\u4e0a\u624b\u3002<\/p>\n\n\n\n<p>Tiktok Ads \u6295\u653e\u7684\u6b65\u9aa4\u603b\u4f53\u5206\u4e3a\u5e7f\u544a\u50cf\u7d20\u5b89\u88c5\uff0c\u4e8b\u4ef6\u5b9a\u4e49\u3002\u4ee5\u53ca\u540e\u7eed\u7684\u5e7f\u544a\u7cfb\u5217\u3001\u5e7f\u544a\u7ec4\u3001\u5e7f\u544a\u8bbe\u7f6e\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1-1 Pixel \u50cf\u7d20\u5b89\u88c5<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/03-\u521b\u5efa\u50cf\u7d20-1.png\" alt=\"tiktok pixel\" class=\"wp-image-107\"\/><\/figure>\n\n\n\n<p>\u5728\u5e7f\u544a\u8d26\u53f7\u5f00\u597d\u540e\uff0c\u9700\u8981\u5148\u8fdb\u884c Pixel \u50cf\u7d20\u5b89\u88c5\uff0c\u9009\u62e9\u5e7f\u544a\u8d26\u6237\u91cc\u7684\u8d44\u4ea7\uff0c\u63a5\u7740\u521b\u5efa\u7f51\u7ad9 Pixel \u4ee3\u7801\uff0c\u5e76\u5c06\u5176\u5b89\u88c5\u5230\u76ee\u6807\u7f51\u7ad9\u4e0a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2630\" height=\"604\" src=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/04-\u914d\u7f6e-Tiktok-\u50cf\u7d20\u4e8b\u4ef6.png\" alt=\"tiktok pixel\" class=\"wp-image-108\" srcset=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/04-\u914d\u7f6e-Tiktok-\u50cf\u7d20\u4e8b\u4ef6.png 2630w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/04-\u914d\u7f6e-Tiktok-\u50cf\u7d20\u4e8b\u4ef6-300x69.png 300w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/04-\u914d\u7f6e-Tiktok-\u50cf\u7d20\u4e8b\u4ef6-1024x235.png 1024w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/04-\u914d\u7f6e-Tiktok-\u50cf\u7d20\u4e8b\u4ef6-768x176.png 768w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/04-\u914d\u7f6e-Tiktok-\u50cf\u7d20\u4e8b\u4ef6-1536x353.png 1536w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/04-\u914d\u7f6e-Tiktok-\u50cf\u7d20\u4e8b\u4ef6-2048x470.png 2048w\" sizes=\"(max-width: 2630px) 100vw, 2630px\" \/><\/figure>\n\n\n\n<p>\u7535\u5546\u5e7f\u544a\u7684 Pixel \u8bbe\u7f6e\uff0c\u901a\u5e38\u4e3a\u5546\u54c1\u8be6\u60c5\u9875\u6d4f\u89c8\u3001\u52a0\u5165\u8d2d\u7269\u8f66\u3001\u4e0b\u5355\u4e8b\u4ef6\uff0c\u4ee5\u53ca\u652f\u4ed8\u5b8c\u6210\u9875\u9762\u8bbe\u7f6e\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684 Pixel \u5b89\u88c5\uff0c\u4f1a\u6839\u636e\u5efa\u7ad9\u5e73\u53f0\u7684\u4e0d\u540c\u800c\u6709\u6240\u51fa\u5165\uff0c\u4e8b\u4ef6\u5b9a\u4e49\u7684\u8ffd\u8e2a\u65b9\u5f0f\uff0c\u901a\u5e38\u6709\u7528 URL \u8ffd\u8e2a\uff0c\u70b9\u51fb\u4e8b\u4ef6\u8ffd\u8e2a\u5373\u53ef\u3002<\/p>\n\n\n\n<p>\u9875\u9762\u7684 URL \u8ffd\u8e2a\u8fd9\u79cd\u65b9\u5f0f\u4f1a\u7528\u5f97\u591a\u4e00\u4e9b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2440\" height=\"630\" src=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/05-\u914d\u7f6e\u50cf\u7d20\u7684\u4e8b\u4ef6\u7ec6\u8282.png\" alt=\"tiktok shopify\" class=\"wp-image-109\" srcset=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/05-\u914d\u7f6e\u50cf\u7d20\u7684\u4e8b\u4ef6\u7ec6\u8282.png 2440w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/05-\u914d\u7f6e\u50cf\u7d20\u7684\u4e8b\u4ef6\u7ec6\u8282-300x77.png 300w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/05-\u914d\u7f6e\u50cf\u7d20\u7684\u4e8b\u4ef6\u7ec6\u8282-1024x264.png 1024w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/05-\u914d\u7f6e\u50cf\u7d20\u7684\u4e8b\u4ef6\u7ec6\u8282-768x198.png 768w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/05-\u914d\u7f6e\u50cf\u7d20\u7684\u4e8b\u4ef6\u7ec6\u8282-1536x397.png 1536w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/05-\u914d\u7f6e\u50cf\u7d20\u7684\u4e8b\u4ef6\u7ec6\u8282-2048x529.png 2048w\" sizes=\"(max-width: 2440px) 100vw, 2440px\" \/><\/figure>\n\n\n\n<p>\u4e00\u822c\u7684\u5efa\u7ad9\u5e73\u53f0\uff0c\u5982 Shopify\uff0cWooCommerce\uff0cMagento\uff0c\u4ee5\u53ca\u81ea\u5efa\u7ad9\uff0c\u5355\u9875 COD \u7ad9\u7b49\uff0c\u5747\u53ef\u987a\u5229\u5b9a\u4e49\u8ffd\u8e2a\u4e8b\u4ef6\u3002<\/p>\n\n\n\n<p>\u4f46 Pixel \u7684\u5b89\u88c5\uff0c\u76ee\u524d\u5e76\u4e0d\u652f\u6301\u5728\u4e9a\u9a6c\u900a\u3001Wish\u3001Etsy \u7b49\u7b2c\u4e09\u65b9\u5e73\u53f0\u540e\u53f0\u5b89\u88c5\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1-2 \u8bbe\u7f6e\u5e7f\u544a\u7cfb\u5217<\/h4>\n\n\n\n<p>\u8bbe\u7f6e\u597d\u50cf\u7d20\u4e8b\u4ef6\u540e\uff0c\u5c31\u53ef\u4ee5\u5f00\u59cb\u521b\u5efa\u63a8\u5e7f\u7cfb\u5217\uff0c\u4e00\u822c\u7684\u7535\u5546\u5e7f\u544a\u4f18\u5148\u9009\u62e9\u8f6c\u5316\u91cf\u4f5c\u4e3a\u63a8\u5e7f\u76ee\u6807\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2712\" height=\"1160\" src=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/06-\u5e7f\u544a\u7cfb\u5217.png\" alt=\"tiktok \u8f6c\u5316\" class=\"wp-image-111\" srcset=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/06-\u5e7f\u544a\u7cfb\u5217.png 2712w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/06-\u5e7f\u544a\u7cfb\u5217-300x128.png 300w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/06-\u5e7f\u544a\u7cfb\u5217-1024x438.png 1024w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/06-\u5e7f\u544a\u7cfb\u5217-768x328.png 768w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/06-\u5e7f\u544a\u7cfb\u5217-1536x657.png 1536w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/06-\u5e7f\u544a\u7cfb\u5217-2048x876.png 2048w\" sizes=\"(max-width: 2712px) 100vw, 2712px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">1-3 \u8bbe\u7f6e\u5e7f\u544a\u7ec4<\/h4>\n\n\n\n<p>\u5728\u5e7f\u544a\u7cfb\u5217\u8bbe\u7f6e\u5b8c\u540e\uff0c\u5219\u662f\u5e7f\u544a\u7ec4\u7684\u76f8\u5173\u8bbe\u7f6e\u3002\u4e3b\u8981\u8bbe\u7f6e\u5730\u57df\u3001\u5e74\u9f84\u3001\u8bed\u8a00\u3001\u5174\u8da3\u7231\u597d\u7b49\u3002<\/p>\n\n\n\n<p>\u4e5f\u53ef\u4ee5\u6839\u636e\u8bbe\u5907 (\u533a\u5206 Android\u3001Apple \u624b\u673a\uff0c\u6216\u8005\u662f\u8bbe\u5907\u7684\u552e\u4ef7\u8303\u56f4) \u6765\u8fdb\u884c\u6295\u653e\uff0c\u8bbe\u5907\u533a\u5206\u5728 App \u6295\u653e\u5e7f\u544a\u4e2d\u4f1a\u7528\u5f97\u6bd4\u8f83\u591a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2734\" height=\"1062\" src=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/07-\u5e7f\u544a\u7ec4\uff0c\u53d7\u4f17\u3001\u4eba\u7fa4\u3001\u51fa\u4ef7\u3001\u9884\u7b97\u7b49.png\" alt=\"tiktok group\" class=\"wp-image-112\" srcset=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/07-\u5e7f\u544a\u7ec4\uff0c\u53d7\u4f17\u3001\u4eba\u7fa4\u3001\u51fa\u4ef7\u3001\u9884\u7b97\u7b49.png 2734w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/07-\u5e7f\u544a\u7ec4\uff0c\u53d7\u4f17\u3001\u4eba\u7fa4\u3001\u51fa\u4ef7\u3001\u9884\u7b97\u7b49-300x117.png 300w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/07-\u5e7f\u544a\u7ec4\uff0c\u53d7\u4f17\u3001\u4eba\u7fa4\u3001\u51fa\u4ef7\u3001\u9884\u7b97\u7b49-1024x398.png 1024w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/07-\u5e7f\u544a\u7ec4\uff0c\u53d7\u4f17\u3001\u4eba\u7fa4\u3001\u51fa\u4ef7\u3001\u9884\u7b97\u7b49-768x298.png 768w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/07-\u5e7f\u544a\u7ec4\uff0c\u53d7\u4f17\u3001\u4eba\u7fa4\u3001\u51fa\u4ef7\u3001\u9884\u7b97\u7b49-1536x597.png 1536w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/07-\u5e7f\u544a\u7ec4\uff0c\u53d7\u4f17\u3001\u4eba\u7fa4\u3001\u51fa\u4ef7\u3001\u9884\u7b97\u7b49-2048x796.png 2048w\" sizes=\"(max-width: 2734px) 100vw, 2734px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">1-4 \u8bbe\u7f6e\u5e7f\u544a<\/h4>\n\n\n\n<p>\u5f53\u521b\u5efa\u5e7f\u544a\u7ec4\u5b8c\u6210\u4e4b\u540e\uff0c\u5219\u9700\u8981\u8bbe\u7f6e\u5e7f\u544a\u91cc\u57fa\u672c\u7684\u5934\u50cf\u540d\u79f0\uff0c\u5e7f\u544a\u8bed\uff0c\u4ee5\u53ca\u5e7f\u544a\u6587\u6848\u3002<\/p>\n\n\n\n<p>\u89c6\u9891\u7d20\u6750\u9009\u62e9\u4e0a\uff0c\u4f18\u5148\u9009\u62e9\u7ad6\u7248\u7684 720&#215;1280 \u5206\u8fa8\u7387\u7684\u89c6\u9891\uff0c\u4e00\u822c\u7684\u7535\u5546\u5e7f\u544a\u76ee\u6807\u884c\u52a8\uff0c\u9009\u62e9 &#8220;Shop Now&#8221;\uff0c\u5982\u679c\u662f\u4e2d\u6587\u540e\u53f0\uff0c\u5219\u5bf9\u5e94 &#8220;\u53bb\u901b\u901b&#8221; \u7684\u6309\u94ae\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2274\" height=\"1184\" src=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/08-\u5e7f\u544a.png\" alt=\"tiktok ads\" class=\"wp-image-113\" srcset=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/08-\u5e7f\u544a.png 2274w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/08-\u5e7f\u544a-300x156.png 300w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/08-\u5e7f\u544a-1024x533.png 1024w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/08-\u5e7f\u544a-768x400.png 768w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/08-\u5e7f\u544a-1536x800.png 1536w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/08-\u5e7f\u544a-2048x1066.png 2048w\" sizes=\"(max-width: 2274px) 100vw, 2274px\" \/><\/figure>\n\n\n\n<p>\u6700\u540e\u4e0a\u4f20\u7d20\u6750\u4e4b\u540e\uff0c\u9009\u62e9\u63d0\u4ea4\u7b49\u5f85\u5ba1\u6838\u5373\u53ef\uff0c\u8fd9\u5c31\u662f\u4e00\u5957\u6700\u7b80\u5355\u7684 Tiktok \u5e7f\u544a\u6295\u653e\u6d41\u7a0b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e8c\u3001TIktok \u5e7f\u544a\u6295\u653e\u6ce8\u610f\u4e8b\u9879<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">2-1 \u8d26\u6237\u5f00\u6237\u65f6\u533a\u5c3d\u53ef\u80fd\u9009\u62e9\u548c GA \u7684\u65f6\u533a\u4e00\u81f4<\/h4>\n\n\n\n<p>\u7531\u4e8e Tiktok \u76ee\u524d\u8fd8\u5904\u4e8e\u8d77\u6b65\u9636\u6bb5\uff0c\u5f88\u591a\u5e7f\u544a\u4e3b\u60f3\u770b\u7684\u6570\u636e\u6307\u6807\uff0c\u5982\u7535\u5546\u5e7f\u544a\u7684 ROAS \u7b49\u6570\u636e\uff0c\u76ee\u524d\u8fd9\u4e9b\u529f\u80fd\u8fd8\u6ca1\u6709\u66f4\u65b0\u5230\u5e7f\u544a\u540e\u53f0\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2642\" height=\"494\" src=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/09-Tiktok-\u540e\u53f0\u7684\u5f00\u6237\u65f6\u533a\u5c3d\u53ef\u80fd\u548c-GA-\u4e00\u81f4.png\" alt=\"tiktok ads\" class=\"wp-image-114\" srcset=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/09-Tiktok-\u540e\u53f0\u7684\u5f00\u6237\u65f6\u533a\u5c3d\u53ef\u80fd\u548c-GA-\u4e00\u81f4.png 2642w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/09-Tiktok-\u540e\u53f0\u7684\u5f00\u6237\u65f6\u533a\u5c3d\u53ef\u80fd\u548c-GA-\u4e00\u81f4-300x56.png 300w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/09-Tiktok-\u540e\u53f0\u7684\u5f00\u6237\u65f6\u533a\u5c3d\u53ef\u80fd\u548c-GA-\u4e00\u81f4-1024x191.png 1024w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/09-Tiktok-\u540e\u53f0\u7684\u5f00\u6237\u65f6\u533a\u5c3d\u53ef\u80fd\u548c-GA-\u4e00\u81f4-768x144.png 768w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/09-Tiktok-\u540e\u53f0\u7684\u5f00\u6237\u65f6\u533a\u5c3d\u53ef\u80fd\u548c-GA-\u4e00\u81f4-1536x287.png 1536w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/09-Tiktok-\u540e\u53f0\u7684\u5f00\u6237\u65f6\u533a\u5c3d\u53ef\u80fd\u548c-GA-\u4e00\u81f4-2048x383.png 2048w\" sizes=\"(max-width: 2642px) 100vw, 2642px\" \/><\/figure>\n\n\n\n<p>\u5176\u4e2d ROAS \u5728\u5f00\u6237\u540e\uff0c\u53ef\u4ee5\u901a\u8fc7\u914d\u5408 <a href=\"http:\/\/analytics.google.com\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> (\u7b80\u79f0 GA) \u8fdb\u884c\u8ffd\u8e2a\u7edf\u8ba1\uff0c\u4ece\u800c\u4f30\u7b97\u51fa\u5177\u4f53\u7684 ROAS\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2356\" height=\"928\" src=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/10-\u540e\u53f0\u7edf\u8ba1-ROAS.png\" alt=\"tiktok Analysis\" class=\"wp-image-115\" srcset=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/10-\u540e\u53f0\u7edf\u8ba1-ROAS.png 2356w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/10-\u540e\u53f0\u7edf\u8ba1-ROAS-300x118.png 300w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/10-\u540e\u53f0\u7edf\u8ba1-ROAS-1024x403.png 1024w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/10-\u540e\u53f0\u7edf\u8ba1-ROAS-768x303.png 768w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/10-\u540e\u53f0\u7edf\u8ba1-ROAS-1536x605.png 1536w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/10-\u540e\u53f0\u7edf\u8ba1-ROAS-2048x807.png 2048w\" sizes=\"(max-width: 2356px) 100vw, 2356px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">2-2 Tiktok \u5e7f\u544a\u51fa\u4ef7\u548c\u65e5\u9884\u7b97\u5728\u5f00\u59cb\u65f6\u53ef\u8bbe\u7f6e 20 \u500d Bid<\/h4>\n\n\n\n<p>\u901a\u5e38 Tiktok \u540e\u53f0\u5e7f\u544a\u6295\u653e\u6b65\u9aa4\u867d\u7136\u7b80\u5355\uff0c\u4f46\u5728\u8d26\u6237\u521a\u542f\u52a8\u65f6\uff0c\u4f1a\u5b58\u5728\u4e00\u4e2a\u51b7\u542f\u52a8\u65f6\u671f\u3002\u8fd9\u4e2a\u65f6\u5019\u5e94\u8be5\u5c3d\u53ef\u80fd\u5730\u8ba9\u8d26\u6237\u5148\u8dd1\u8d77\u6765\u3002<\/p>\n\n\n\n<p>\u5f88\u591a\u8d26\u53f7\u5728\u521a\u5f00\u59cb\u7684\u65f6\u5019\uff0c\u5f80\u5f80\u662f\u6709\u9884\u7b97\uff0c\u4f46\u662f\u8dd1\u4e0d\u51fa\u91cf\u3002\u8fd9\u4e2a\u65f6\u5019\u53ef\u4ee5\u5c1d\u8bd5\u8fdb\u884c\u5728\u5e7f\u544a\u7cfb\u5217\u9650\u5236\u603b\u9884\u7b97\uff0c\u5e7f\u544a\u7ec4\u8bbe\u7f6e 20 \u500d\u51fa\u4ef7\u9884\u7b97\u3002<\/p>\n\n\n\n<p>\u76ee\u6807\u4e8b\u4ef6\u53ef\u4ee5\u9009\u62e9\u8d2d\u4e70\u6f0f\u6597\u7684\u524d\u4e00\u524d\u7f6e\u6b65\u9aa4\uff0c\u5982\u4e0b\u5355\u4e8b\u4ef6\uff0c\u4ece\u800c\u589e\u52a0\u7f51\u7ad9\u7684\u5355\u91cf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2462\" height=\"392\" src=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/11-\u51fa\u4ef7\u548c\u65e5\u9884\u7b97-20-\u500d.png\" alt=\"tiktok ads\" class=\"wp-image-117\" srcset=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/11-\u51fa\u4ef7\u548c\u65e5\u9884\u7b97-20-\u500d.png 2462w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/11-\u51fa\u4ef7\u548c\u65e5\u9884\u7b97-20-\u500d-300x48.png 300w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/11-\u51fa\u4ef7\u548c\u65e5\u9884\u7b97-20-\u500d-1024x163.png 1024w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/11-\u51fa\u4ef7\u548c\u65e5\u9884\u7b97-20-\u500d-768x122.png 768w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/11-\u51fa\u4ef7\u548c\u65e5\u9884\u7b97-20-\u500d-1536x245.png 1536w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/11-\u51fa\u4ef7\u548c\u65e5\u9884\u7b97-20-\u500d-2048x326.png 2048w\" sizes=\"(max-width: 2462px) 100vw, 2462px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">2-3 \u5e7f\u544a\u7684\u7d20\u6750\u5468\u671f<\/h4>\n\n\n\n<p>Tiktok Ads \u6295\u653e\u6bd4\u8f83\u5403\u7d20\u6750\uff0c\u4e00\u822c\u7684\u5e7f\u544a\u7d20\u6750\u5468\u671f\u5728\u4e00\u5468\u5de6\u53f3\uff0c\u5e76\u4e14\u5e76\u4e0d\u662f\u6bcf\u4e2a\u89c6\u9891\u7d20\u6750\u90fd\u80fd\u8dd1\u5f97\u51fa\u53bb\u91cf\u3002<\/p>\n\n\n\n<p>\u4f46\u76f8\u5e94\u7684\uff0c\u5982\u679c\u8fd9\u4e2a\u7d20\u6750\u6ca1\u6709\u8dd1\u51fa\u53bb\u91cf\uff0c\u90a3\u4e48\u5bf9\u5e94\u7684\u5e7f\u544a\u7ec4\u4e0d\u82b1\u94b1\uff0c\u6216\u8005\u82b1\u5f88\u5c11\u7684\u94b1\u3002<\/p>\n\n\n\n<p>\u78b0\u5230\u597d\u7684\u7d20\u6750\uff0c\u5219\u5e7f\u544a\u4f1a\u77ac\u95f4\u8d77\u91cf\u7206\u5355\uff0c\u63a5\u7740\u5bf9 CPA \u6548\u679c\u6700\u597d\u7684\u5e7f\u544a\u7ec4\u7d20\u6750\uff0c\u8fdb\u884c\u52a0\u9884\u7b97\u548c\u63d0\u9ad8\u51fa\u4ef7\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e09\u3001Tiktok \u5e7f\u544a\u6295\u653e\u5fc3\u5f97<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">3-1 \u5e7f\u544a\u8d26\u6237\u7684\u642d\u5efa<\/h4>\n\n\n\n<p>Tiktok \u5e7f\u544a\u8d26\u6237\u7684\u642d\u5efa\uff0c\u53ef\u4ee5\u9075\u5faa\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\u4e0b\u653e 5 \u5230 7 \u4e2a\u5e7f\u544a\u7ec4\uff0c\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u4e0b\u653e 2 \u5230 3 \u4e2a\u7d20\u6750\u89c6\u9891\u3002<\/p>\n\n\n\n<p>\u5373\u6309 1-5-3 \u7684\u6811\u72b6\u642d\u5efa\u3002\u4f46\u5f80\u5f80\u4f1a\u78b0\u5230\u7d20\u6750\u6ca1\u6709\u8fd9\u4e48\u591a\u7684\u60c5\u51b5\uff0c\u6240\u4ee5\u5177\u4f53\u60c5\u51b5\u5177\u4f53\u5206\u6790\uff0c\u5982\u679c\u7531\u4e8e\u7d20\u6750\u7f3a\u5c11\uff0c\u5bf9\u4e8e\u51fa\u5355\u597d\u7684\u7d20\u6750\uff0c\u4e5f\u53ef\u4ee5\u518d\u5bf9\u5e7f\u544a\u7ec4\u8fdb\u884c\u590d\u5236\u4e00\u7ec4\u3002<\/p>\n\n\n\n<p>\u590d\u5236\u540e\u7684\u5e7f\u544a\u7ec4\uff0c\u51fa\u5355\u7684\u6982\u7387\u4f1a\u6bd4\u91cd\u65b0\u7528\u8be5\u7d20\u6750\u521b\u5efa\u5e7f\u544a\u7ec4\uff0c\u51fa\u5355\u7684\u6982\u7387\u8981\u9ad8\u4e00\u4e9b\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3-2 \u6bcf\u6b21\u51fa\u4ef7\u548c\u63d0\u4ef7\u5e45\u5ea6<\/h4>\n\n\n\n<p>Tiktok \u5728\u6295\u653e\u4e2d\uff0c\u5bf9\u4e8e\u6ca1\u6709\u8dd1\u8fc7\u7684\u4ea7\u54c1\uff0c\u6bcf\u6b21\u52a0\u4ef7\u5e94\u5c3d\u53ef\u80fd\u5730\u6309\u7167\u7cfb\u7edf\u7684\u51fa\u4ef7\u8fdb\u884c\u8bbe\u7f6e\uff0c\u6bcf\u6b21\u52a0\u4ef7\u7684\u5e45\u5ea6\u5728 10% \u5230 15% \u5de6\u53f3\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4ee5\u524d\u8dd1\u8fc7\u8fd9\u79cd\u7c7b\u4f3c\u4ea7\u54c1\uff0c\u90a3\u4e48\u53ef\u4ee5\u6309\u7167\u4e4b\u524d\u7c7b\u4f3c\u4ea7\u54c1\u7684\u51fa\u4ef7\uff0c\u8fdb\u884c\u51fa\u4ef7\u3002\u4e5f\u6709\u6309\u7167\u552e\u4ef7\u7684 30% \u8fdb\u884c\u51fa\u4ef7\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3-3 \u7d20\u6750\u7684\u66f4\u65b0\u9891\u7387<\/h4>\n\n\n\n<p>Tiktok \u7684\u7d20\u6750\u5468\u671f\u666e\u904d\u5728\u4e00\u5468\u5de6\u53f3\uff0c\u5076\u5c14\u4e5f\u4f1a\u78b0\u5230\u4e00\u4e9b\u597d\u7684\u7d20\u6750\uff0c\u4f46\u6700\u591a\u5728\u4e00\u4e2a\u6708\u5230\u4e24\u4e2a\u6708\u8fd9\u6837\u3002<\/p>\n\n\n\n<p><strong>\u5b9a\u671f\u66f4\u6362\u597d\u7684\uff0c\u6709\u521b\u610f\u7684\u4ea7\u54c1\u7d20\u6750\u662f Tiktok \u5e7f\u544a\u8dd1\u5f97\u597d\u7684\u6700\u5173\u952e\u56e0\u7d20\u3002<\/strong><\/p>\n\n\n\n<p>\u4ea7\u54c1\u7d20\u6750\uff0c\u901a\u5e38\u5206\u4e3a\u5c55\u793a\u578b\u548c\u529f\u80fd\u578b\u3002<\/p>\n\n\n\n<p>\u5c55\u793a\u578b\u7684\u7d20\u6750\u5f88\u96be\u8dd1\u51fa\u53bb\uff0c\u800c\u5f88\u591a\u5916\u8d38\u5de5\u5382\u63d0\u4f9b\u7684\u5c31\u662f\u8fd9\u4e9b\u5c55\u793a\u578b\u7d20\u6750\uff0c\u57fa\u672c\u5f88\u96be\u8dd1\u51fa\u53bb\u3002<\/p>\n\n\n\n<p>Tiktok \u8fd9\u4e00\u70b9\u548c Facebook \u5e7f\u544a\u5e73\u53f0\u4e0d\u4e00\u6837\uff0cFacebook \u5e7f\u544a\u5e73\u53f0\u53ea\u8981\u662f\u56fe\u7247\u5c31\u80fd\u8dd1\u51fa\u53bb\uff0cTiktok \u9700\u8981\u529f\u80fd\u578b\u7684\uff0c\u6709\u521b\u610f\u7684\u7d20\u6750\u624d\u80fd\u8dd1\u597d\u3002<\/p>\n\n\n\n<p>Facebook \u7684\u7d20\u6750\u66f4\u65b0\u9891\u7387\u5728\u4e24\u5468\u751a\u81f3\u4e00\u4e2a\u6708\u8fd8\u80fd\u7a33\u5b9a\u51fa\u5355\uff0c\u4f46 Tiktok \u7206\u8fc7\u7684\u7d20\u6750\uff0c\u5982\u679c\u6ca1\u80fd\u53ca\u65f6\u66f4\u6362\u597d\u7684\u7d20\u6750\uff0c\u540e\u9762\u7684 CPA \u4f1a\u4e0a\u6da8\u5f97\u5389\u5bb3\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2594\" height=\"972\" src=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/12-CPA-\u4e0a\u6da8\u8d8b\u52bf.png\" alt=\"tiktok cpa\" class=\"wp-image-118\" srcset=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/12-CPA-\u4e0a\u6da8\u8d8b\u52bf.png 2594w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/12-CPA-\u4e0a\u6da8\u8d8b\u52bf-300x112.png 300w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/12-CPA-\u4e0a\u6da8\u8d8b\u52bf-1024x384.png 1024w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/12-CPA-\u4e0a\u6da8\u8d8b\u52bf-768x288.png 768w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/12-CPA-\u4e0a\u6da8\u8d8b\u52bf-1536x576.png 1536w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/12-CPA-\u4e0a\u6da8\u8d8b\u52bf-2048x767.png 2048w\" sizes=\"(max-width: 2594px) 100vw, 2594px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u56db\u3001Tiktok \u63a8\u5e7f\u5e38\u89c1\u95ee\u9898<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">4-1 \u89c6\u9891\u7d20\u6750\u4e0d\u8fc7\u5ba1<\/h4>\n\n\n\n<p>\u89c6\u9891\u7d20\u6750\u4e0d\u8fc7\u5ba1\u662f Tiktok \u5e7f\u544a\u6295\u653e\u4e2d\uff0c\u57fa\u672c\u90fd\u4f1a\u78b0\u5230\u7684\u95ee\u9898\uff0c\u8fd9\u79cd\u60c5\u51b5\u5e94\u8be5\u5148\u81ea\u67e5\u4e00\u4e0b\u5e7f\u544a\u7d20\u6750\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u662f\u642c\u8fd0\u7684\u7d20\u6750\u4f1a\u5e26\u6709\u7b2c\u4e09\u65b9 LOGO\uff0c\u6216\u8005\u9a6c\u8d5b\u514b\u3002\u5c06 LOGO \u548c\u9a6c\u8d5b\u514b\u90e8\u5206\u526a\u8f91\u6389\uff0c\u91cd\u65b0\u4e0a\u4f20\u5373\u53ef\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4-2 \u89c6\u9891\u7d20\u6750\u5305\u542b\u7b2c\u4e09\u65b9\u4fb5\u6743\u884c\u4e3a<\/h4>\n\n\n\n<p>Tiktok \u76ee\u524d\u8fd8\u662f\u4eba\u5de5\u5ba1\u6838\uff0c\u6bcf\u4e2a\u56fd\u5bb6\u7684\u5ba1\u6838\u56e2\u961f\u4e0d\u4e00\u6837\uff0c\u53ef\u80fd\u540e\u9762\u4f1a\u4ea4\u4e2a\u673a\u5668\u5ba1\u6838\u3002\u50cf\u6295\u653e\u4e2d\uff0c\u7ecf\u5e38\u88ab\u68c0\u6d4b\u51fa\u7b2c\u4e09\u65b9\u4fb5\u6743\u884c\u4e3a\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u65f6\u5019\u6839\u636e\u7d20\u6750\u5efa\u8bae\u7684\u5730\u65b9\uff0c\u67e5\u770b\u5e7f\u544a\u5efa\u8bae\u5373\u53ef\u3002\u5982\u4fb5\u6743\u97f3\u4e50\u5219\u6362\u6389\u97f3\u4e50\uff0c\u91cd\u65b0\u526a\u8f91\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2554\" height=\"698\" src=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/13-\u7d20\u6750\u4e0d\u8fc7\u5ba1.png\" alt=\"tiktok videos\" class=\"wp-image-119\" srcset=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/13-\u7d20\u6750\u4e0d\u8fc7\u5ba1.png 2554w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/13-\u7d20\u6750\u4e0d\u8fc7\u5ba1-300x82.png 300w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/13-\u7d20\u6750\u4e0d\u8fc7\u5ba1-1024x280.png 1024w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/13-\u7d20\u6750\u4e0d\u8fc7\u5ba1-768x210.png 768w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/13-\u7d20\u6750\u4e0d\u8fc7\u5ba1-1536x420.png 1536w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/13-\u7d20\u6750\u4e0d\u8fc7\u5ba1-2048x560.png 2048w\" sizes=\"(max-width: 2554px) 100vw, 2554px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">4-3 \u8d26\u6237\u6d88\u8017\u4e0d\u51fa\u94b1<\/h4>\n\n\n\n<p>\u6709\u65f6\u5019\u4e5f\u4f1a\u78b0\u5230\u8d26\u6237\u6d88\u8017\u4e0d\u51fa\u94b1\u7684\u60c5\u51b5\uff0c\u8fd9\u79cd\u65f6\u5019\u89c6\u9891\u5904\u5728\u6295\u653e\u4e2d\uff0c\u4f46\u662f\u5c55\u793a\u548c\u6d88\u8017\u90fd\u5f88\u5c11\u3002<\/p>\n\n\n\n<p>\u78b0\u5230\u8fd9\u79cd\u60c5\u51b5\uff0c\u53ef\u4ee5\u5148\u63d0\u9ad8\u51fa\u4ef7\u548c\u65e5\u9884\u7b97\uff0c\u7136\u540e\u89c2\u5bdf\u4e00\u5929\u518d\u770b\u3002\u5982\u679c\u4e00\u4e24\u5929\u4e4b\u540e\u8fd8\u662f\u5982\u6b64\uff0c\u5219\u53ef\u4ee5\u66f4\u6362\u7d20\u6750\u518d\u8fdb\u884c\u6d4b\u8bd5\u3002<\/p>\n\n\n\n<p>\u5f80\u5f80\u6ca1\u6709\u6d88\u8017\u7684\u60c5\u51b5\uff0c\u5927\u90e8\u5206\u90fd\u662f\u7d20\u6750\u7684\u539f\u56e0\uff0cTIktok \u5e76\u4e0d\u662f\u6bcf\u4e2a\u7d20\u6750\u90fd\u80fd\u8dd1\u51fa\u53bb\u7684\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u8fdb\u884c\u66f4\u6362\u7d20\u6750\u540e\uff0c\u8d26\u6237\u8fd8\u6ca1\u6709\u6d88\u8017\uff0c\u53ef\u4ee5\u8bf7\u6c42 Tiktok \u5f00\u6237\u7684\u4ee3\u7406\u5546\u8fdb\u884c\u5e2e\u52a9\uff0c\u8fdb\u884c\u5185\u90e8\u5de5\u5355\u63d0\u4ea4 (\u4e00\u822c\u4e00\u7ea7 Tiktok \u4ee3\u7406\u5546\u4f1a\u6709\u81ea\u5df1\u5185\u90e8\u7684\u5de5\u5355\u63d0\u4ea4\u7cfb\u7edf)\u3002<\/p>\n\n\n\n<p>\u5de5\u5355\u63d0\u4ea4\u540e\uff0c\u80fd\u5c06\u95ee\u9898\u76f4\u63a5\u53cd\u9988\u7ed9 Tiktok \u8fd0\u8425\u7684\u540c\u5b66\uff0c\u901a\u5e38\u4e00\u4e2a\u5de5\u4f5c\u65e5\u5de6\u53f3\u4f1a\u5f97\u5230\u5de5\u5355\u53cd\u9988\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4-4 \u50cf\u7d20\u8ffd\u8e2a\u4e8b\u4ef6\u548c\u7f51\u7ad9\u540e\u53f0\u4e0d\u4e00\u81f4<\/h4>\n\n\n\n<p>\u7531\u4e8e TIktok \u5e7f\u544a\u8fd8\u5904\u5728\u8d77\u6b65\u9636\u6bb5\uff0c\u6240\u4ee5\u4e5f\u78b0\u5230\u8fc7\u8ffd\u8e2a\u7684\u8f6c\u5316\u4e8b\u4ef6\u548c\u540e\u53f0\u8ba2\u5355\u91cf\u4e0d\u4e00\u81f4\u7684\u60c5\u51b5\uff0c\u4e00\u822c\u78b0\u5230\u8fd9\u79cd\u60c5\u51b5\u3002<\/p>\n\n\n\n<p>\u4f1a\u5148\u770b\u4e00\u4e0b\u662f\u5426\u662f\u81ea\u5df1\u7684\u50cf\u7d20\u8bbe\u7f6e\u6709\u95ee\u9898\uff0c\u5f88\u591a\u65f6\u5019\u51fa\u5355\u6709\u95ee\u9898\uff0c\u53ef\u4ee5\u5148\u5bf9\u7f51\u7ad9\u7684 Pixel \u8fdb\u884c\u6392\u67e5\uff0c\u7279\u522b\u662f\u7f51\u7ad9\u7684\u4ee3\u7801\u88ab\u52a8\u8fc7\uff0c\u800c Pixel \u7684\u8f6c\u5316\u4e8b\u4ef6\u53c8\u7528\u70b9\u51fb\u4e8b\u4ef6\u7684\u60c5\u51b5\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u7edf\u8ba1\u65b9\u5f0f\u4e0a\uff0c\u9009\u62e9\u6bcf\u4e00\u6b21\uff0c\u4ec5\u4e00\u6b21\u7684\u4e0d\u4e00\u6837\u7684\u9009\u6cd5\uff0c\u4e5f\u4f1a\u5bfc\u81f4\u540e\u53f0\u7edf\u8ba1\u4e0a\u6709\u95ee\u9898\uff0c\u901a\u5e38\u9009 &#8220;\u4ec5\u4e00\u6b21&#8221; \u6bd4\u8f83\u591a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2358\" height=\"1118\" src=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/14-\u9009\u62e9\u4ec5\u4e00\u6b21.png\" alt=\"tiktok details\" class=\"wp-image-121\" srcset=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/14-\u9009\u62e9\u4ec5\u4e00\u6b21.png 2358w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/14-\u9009\u62e9\u4ec5\u4e00\u6b21-300x142.png 300w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/14-\u9009\u62e9\u4ec5\u4e00\u6b21-1024x486.png 1024w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/14-\u9009\u62e9\u4ec5\u4e00\u6b21-768x364.png 768w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/14-\u9009\u62e9\u4ec5\u4e00\u6b21-1536x728.png 1536w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/14-\u9009\u62e9\u4ec5\u4e00\u6b21-2048x971.png 2048w\" sizes=\"(max-width: 2358px) 100vw, 2358px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">4-5 \u5982\u4f55\u7edf\u8ba1\u7535\u5546\u5e7f\u544a\u7684 ROAS<\/h4>\n\n\n\n<p>\u76ee\u524d Tiktok \u540e\u53f0\u53ea\u6709 CPA \u6307\u6807\uff0c\u6682\u65f6\u8fd8\u6ca1\u6709 ROAS\uff0c\u4e0d\u8fc7\u53ef\u4ee5\u901a\u8fc7 utm_source \u53c2\u6570\uff0c\u914d\u5408 Google Analytics \u8fdb\u884c\u7edf\u8ba1\u3002<\/p>\n\n\n\n<p>\u8fd9\u91cc\u8981\u6ce8\u610f\u7684\u70b9\u662f\uff0cTiktok \u7684\u5f00\u6237\u65f6\u533a\u548c Google Analytics \u7684\u89c6\u56fe\u65f6\u533a\uff0c\u8981\u5c3d\u53ef\u80fd\u7684\u4e00\u81f4\uff0c\u65b9\u4fbf\u7edf\u8ba1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2602\" height=\"848\" src=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/15-\u62a5\u544a\u53ef\u4ee5\u770b\u5230\u6536\u5165.png\" alt=\"google ads\" class=\"wp-image-122\" srcset=\"https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/15-\u62a5\u544a\u53ef\u4ee5\u770b\u5230\u6536\u5165.png 2602w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/15-\u62a5\u544a\u53ef\u4ee5\u770b\u5230\u6536\u5165-300x98.png 300w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/15-\u62a5\u544a\u53ef\u4ee5\u770b\u5230\u6536\u5165-1024x334.png 1024w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/15-\u62a5\u544a\u53ef\u4ee5\u770b\u5230\u6536\u5165-768x250.png 768w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/15-\u62a5\u544a\u53ef\u4ee5\u770b\u5230\u6536\u5165-1536x501.png 1536w, https:\/\/yuzhoublog.com\/wp-content\/uploads\/2021\/01\/15-\u62a5\u544a\u53ef\u4ee5\u770b\u5230\u6536\u5165-2048x667.png 2048w\" sizes=\"(max-width: 2602px) 100vw, 2602px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">4-6 \u5e7f\u544a\u540e\u53f0\u6570\u636e\u6d88\u8017\u5f02\u5e38<\/h4>\n\n\n\n<p>\u6709\u65f6\u5019\u8dd1 Tiktok \u5e7f\u544a\uff0c\u4f1a\u78b0\u5230\u540e\u53f0\u6570\u636e\u6d88\u8017\u5f02\u5e38\u7684\u60c5\u51b5\u3002\u6bd4\u5982\u8d26\u6237\u4e4b\u524d\u51e0\u4e2a\u661f\u671f\u6bcf\u5929\u6d88\u8017\u5728 100 \u5230 300 \u7f8e\u91d1\u4e00\u5929\uff0c\u7a81\u7136\u6709\u4e00\u5929\u67d0\u4e2a\u65f6\u95f4\u533a\u95f4\u66b4\u6da8\u5f97\u5389\u5bb3\uff0c\u77ac\u95f4\u82b1\u8d39\u4e86\u51e0\u5343\u7f8e\u91d1\u3002<\/p>\n\n\n\n<p>\u4e4b\u524d\u8dd1\u5e7f\u544a\u7684\u65f6\u5019\u5c31\u78b0\u5230\u8fc7\u8fd9\u79cd\u60c5\u51b5\uff0c\u540e\u9762\u662f\u901a\u8fc7 Tiktok \u5185\u90e8\u5de5\u5355\u6838\u5b9e\u540e\uff0c\u5f97\u5230\u4e86\u5bf9\u5e94\u7684\u8d54\u507f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5176\u5b83<\/h3>\n\n\n\n<p>Tiktok \u5e7f\u544a\u76ee\u524d\u8fd8\u5904\u5728\u8d77\u6b65\u9636\u6bb5\uff0c\u540e\u53f0\u7684\u529f\u80fd\u548c Google\u3001Facebook 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